Prag Shah is an Industry Vertical Advisor for the Consumer Services and Hospitality/Travel/Leisure practices of Level 5 Partners. In this position, Prag will assist in identifying, consulting, and engaging executive leaders in the consumer segment to provide expert advice on global growth and innovation/transformation.
With over 25 years of Consumer and B2B leadership experience, Prag has delivered value-creation in both physical and digital realms across a range of sizes and stages of private-equity owned, VC-backed, and publicly-traded companies. Prag’s unique experiences from Boardrooms to deep with front-lines can aid B2C and B2B clients on: revenue/EBITDA/cash flow growth, sales/marketing/business development, transformation, operations, and M&A integration.
He has particular expertise in end-to-end customer/guest experience design and driving businesses with the intersection of emerging and mature digital technologies: mobile, IoT [Internet-of-Things], E-commerce, CRM, SaaS, and AI.
Prag has led in hospitality as Global Head of Customer Experience & Innovation -- Princess Cruises, in a cross-functional transformation operating role driving revenue lift and elevating guest/employee experiences via the highly differentiated Princess MedallionClass IoT connected-experiences; Group Vice President Food/Beverage & Transformation -- Vail Resorts; and as Advisor to CEO’s of an expedition tour services company, travel start-up, travel staffing company as well as digital and AI-enabled businesses.
Prior to hospitality/leisure, Prag led consumer products, services, and subscription companies, including as Global President – Rosetta Stone, delivering growth and innovation with teams/offices in North America, Europe, and Asia while living in Japan; and CEO & COO – Zubie, a B2B2C mobile/IoT automotive services company with operating partnerships in North America, South America, and Europe.
Intersecting his interests in education, sustainability and early career in STEM as an aerospace engineer with NASA, he has served on the Boards of Pratham and Gobel Group; was an Executive Partner to JASON Learning; was a founding member of the Digital Advisory Group for the National Parks Conservation Association; and is an active advisor and mentor with office hours for Harvard Innovation Labs. Prag earned his MBA from Harvard Business School, MS Aerospace & BS Mechanical Engineering from George Washington University, and Certificate Hospitality Management from Cornell.
An accomplished strategic operator, avid traveler and photographer, active certified ski instructor, and mixologist, Prag is welcome as an advisor to Level 5 Partners.